News information
International development of construction machinery enterprises need to avoid risks
2016-11-07
Pre construction machinery listed company semi annual report released in full, the majority of enterprises operating income and net profit both fell, but the overseas business has performed well. Among them, Sany's first half operating income of 19 billion 720 million yuan, the international sales revenue reached 5 billion 440 million yuan, in the Middle East, North Africa, India, Latin America and other regions have achieved rapid growth.
With Sany, ZOOMLION (000157, shares), XCMG domestic engineering machinery giants have accelerated development from engineering machinery market, overseas business in recent years of good performance. However, it is worth noting that the expansion of its overseas business is not smooth sailing, still need to avoid all kinds of risks.
Domestic enterprises to accelerate overseas layout
In the first half of 2014, by the domestic macroeconomic restructuring and development, growth in fixed asset investment growth rate down and other factors, China Construction machinery industry is still in a low level adjustment phase. In the face of this economic transformation "exam", the recent major construction machinery manufacturers results is not satisfactory, but in the overseas business is doing well.
Data show that the first half of 2014, the cumulative sales of more than 8700 sets of 31 machines, 31 machines in the U.S. market, first half sales reached a record high. In the Asia Pacific region, 31 excavators gradually won local customer recognition. In Latin America, 31 excavators further increase brand awareness, in April this year, the Columbia mine rescue, 31 excavators also served as a rescue force.
"31 excavator comprehensive performance indicators are not inferior to Europe and other brands, product cost-effective. Plus 31 after sales service quality and capacity, are beyond the customer's expectations, these are 31 of the overseas sales of excavators a lot of extra points." 31 heavy machine marketing company deputy general manager Wang Xu to the "China joint business daily," the reporter said.
ZOOMLION continues to carry out overseas focus strategy, promote the construction in Russia, India and other countries overseas ; speed up the heavy, hot countries and regions resources, cultivating the market, America, Middle East region (including Saudi Arabia) operating income grew more than 100%.
Xugong (000425, shares) in the first half of the host overseas revenue continued in the forefront of the domestic industry, especially in Brazil, Russia, the Middle East, Central Asia and other major developing countries in the global market share continued to the top three industries; at the same time, the developed countries are speeding up the expansion of the layout, such as in North America stepped up sales network layout and achieve breakthrough small batch products enter the host.
Liugong (000528, shares) by overseas investment in key products and key markets and key dealer resources, continuing and developing global marketing network construction in Poland, India, but also to enhance the operational efficiency of overseas production . Its export volume ranks first in the industry, loaders, excavators, flat machine exports continue to maintain the industry's top three.
Thus, compared to the domestic market, "just passable" report card, engineering machinery enterprises to explore overseas markets performed well.
With Sany, ZOOMLION (000157, shares), XCMG domestic engineering machinery giants have accelerated development from engineering machinery market, overseas business in recent years of good performance. However, it is worth noting that the expansion of its overseas business is not smooth sailing, still need to avoid all kinds of risks.
Domestic enterprises to accelerate overseas layout
In the first half of 2014, by the domestic macroeconomic restructuring and development, growth in fixed asset investment growth rate down and other factors, China Construction machinery industry is still in a low level adjustment phase. In the face of this economic transformation "exam", the recent major construction machinery manufacturers results is not satisfactory, but in the overseas business is doing well.
Data show that the first half of 2014, the cumulative sales of more than 8700 sets of 31 machines, 31 machines in the U.S. market, first half sales reached a record high. In the Asia Pacific region, 31 excavators gradually won local customer recognition. In Latin America, 31 excavators further increase brand awareness, in April this year, the Columbia mine rescue, 31 excavators also served as a rescue force.
"31 excavator comprehensive performance indicators are not inferior to Europe and other brands, product cost-effective. Plus 31 after sales service quality and capacity, are beyond the customer's expectations, these are 31 of the overseas sales of excavators a lot of extra points." 31 heavy machine marketing company deputy general manager Wang Xu to the "China joint business daily," the reporter said.
ZOOMLION continues to carry out overseas focus strategy, promote the construction in Russia, India and other countries overseas ; speed up the heavy, hot countries and regions resources, cultivating the market, America, Middle East region (including Saudi Arabia) operating income grew more than 100%.
Xugong (000425, shares) in the first half of the host overseas revenue continued in the forefront of the domestic industry, especially in Brazil, Russia, the Middle East, Central Asia and other major developing countries in the global market share continued to the top three industries; at the same time, the developed countries are speeding up the expansion of the layout, such as in North America stepped up sales network layout and achieve breakthrough small batch products enter the host.
Liugong (000528, shares) by overseas investment in key products and key markets and key dealer resources, continuing and developing global marketing network construction in Poland, India, but also to enhance the operational efficiency of overseas production . Its export volume ranks first in the industry, loaders, excavators, flat machine exports continue to maintain the industry's top three.
Thus, compared to the domestic market, "just passable" report card, engineering machinery enterprises to explore overseas markets performed well.
